Retail has emerged as one of the most promising sectors in the Indian economy.
Greater variety and maturity is expected of the retail real estate market,
though. The new and large formats and the entry of retail giants are indicative
of the immense opportunities existing in Indian retailing. The country's
consumer culture, business practices and industry dynamics are not lost on the
international retailer community.
India's more affluent shoppers constitute no mean figure. It's 6 million strong
middle-class consumers and above-average income family groups want to benefit
from the variety modern retailing offers. India rates as the fifth most
attractive emerging retail market in the world. There is a lot to be explored as
well. India's highly individualistic consumer mentality has mall developers
quickly adapting to local cultures and traditional preferences. Some new genres
of malls include the Automobile mall, the Gold Souk and the Wedding mall, which
provide a one-stop shopping experience.
The size of the retail industry in India is expected to touch USD 450-500
billion by 2010. Within the retail sector, grocery is the biggest component with
50 per cent share. Apparel is the next high growth area in the retail sector.
The Indian real estate sector has attracted FDI worth $7.5 bn in FY06. Retail is
among the Indian real estate sector's primary drivers. India is now in the
international investment spotlight. It has resulted in raising national income
of India while lowering prices and improving the quality and selection of
services and products for consumers. The retail sector has the potential to
become the largest source of employment expected to generate around 15 million
jobs within the next few years.
What is helping the trend is a paradigm shift in consumer preferences. The
consumer is all for an organized retailing experience of global standards. The
sector is witnessing a huge revamping exercise. New formats such as departmental
stores, hypermarkets, supermarkets and specialty stores have been hugely lapped
up in metros and second-rung cities. The Indian retail is coming into its own.
The policy of permitting 51 per cent FDI in single-brand product retailing has
led to the entry of only a few global brands such as Nike (footwear), Louis
Vuitton (shoes, travel accessories, watches, ties, textiles ready-to wear),
Lladro (porcelain goods), Fendi (luxury products), Damro (knock-down furniture),
Argenterie Greggio (silverware, cutlery, traditional home accessories and gift
items) and Toyota (retail trading of cars), into retail trading. A 12-billion
euro French luxury industry is also eyeing the domestic luxury segment to make a
presence through retailing directly.